What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook an efficient channel for your organic content and reach a wider audience with these 5 essential tips.

5 Tips on how to Boost your Facebook Organic Reach


Tip #1: Sharing Engaging, Native Video Content

Native video content is steadily growing with Facebook and is known to help with creating real engagement; when comparing to other types of content such as links and photos, the video turns out the be the best option to increase your target audience.

Tip #2: Be Consistent

Being consistent is the key to grow your target audience, not with just timing and scheduled post, but with what you are stating to your potential customers. See what work and what doesn’t to help guide you in creating the perfect post for your viewers.

Tip #3: Find and Collaborate with Influencers

Use social media influencers to generate more traffic to your page; this influencer can drive authentic traffic to your Facebook page without you having to break the bank.

Tip #4: Know your Prime Times to Post on Facebook

It is sometimes hard to tell the difference between non-attentive and observant consumers on Facebook; out of all the major social media channels, it is one of the few places users don’t like brands to be too active. Use CoSchedule and SproutSocial to find what timing work for your specific target audience.

Tip #5: Create Invite-Only Groups for your most Engaged Audience Members

Offer your most engaged customers something unique they can only get off Facebook (free product and/or service for a follow and like on your page) Doing that also requires you to stay active on your page, you constantly need to offer new topics of discussion or new updates of your product and/or service.

Users will tend to act differently when it comes to organic and paid content but with these tips, you will be able to increase your reach through Facebook; be smart with your Facebook strategies and use organic content to increase your reach.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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