(2 min read)

I'll admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.

I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
300% Increase In Sales With LinkedIn
But I’m supposed to listen to people tell me that it doesn’t work anymore?

Well, I'm here to say that I have officially joined the other team. After witnessing sales increase by more than 300% in less than a couple of weeks, I became LinkedIn's biggest fan.

When I first started at Marketing Eye, we were cold calling for big chunks of the day. The accounts we were calling on were picked out carefully and our message was tailored specifically to them. But we still weren’t seeing a return on investment.

It wasn’t unitl I started taking LinkedIn more seriously that I noticed our sales figures skyrocketing. I went from less than a couple of thousand connections to more that 10,000 in about two months. I was writing post, blogs, and posting pictures and videos that were racking up more than 27,000 views and plenty of engagement.

LinkedIn is the largest B2B platform in the world. With more than 450 million people on LinkedIn, it’s no wonder why my sales increased. Not only that, but all of my future clients own a LinkedIn profile. Soooo why didn’t I take this seriously before?

When I would send a message out to a potential customer, that message would have around a 80-90% open rate. Now explain to me when the last time you saw an email get that type of open rate... 

Furthermore, my messages were tailored specifically to that individual, not just industry specific. People were willing to connect with me because I showed them that I had done my research and put in the work. But most important, I had respected their time.

Obviously, there’s more to building a business on LinkedIn than simply sending out a ton of tailored messages. If you’re interested in hearing how I did it, sign up for our webinar: Building a Business With LinkedIn 
Join us on social media
Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses.

Established in 2004, Marketing Eye works with small businesses that are looking for high growth and improved brand visibility.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • I had a really wonderful conversation about #marketing, #AI, and #business with one of the greatest thought leaders… https://t.co/qDW6seOFQc

  • Download Jeff Bullas Podcast! It’s brilliant! 😀 https://t.co/uqkorDupmu

  • Disrupting marketing with AI and robotics. https://t.co/DdpA2YAGbT

  • Are you staying active on LinkedIn? Even in uncertain times like this, LinkedIn is a great lead generation tool. Ac… https://t.co/yj2KKisLg1

  • Do your customers know that you are still operating? Digital marketing is more important than ever! Stay relevant t… https://t.co/EbpPntswaE

  • RT @marketingeyeaus: If you’re a company that doesn’t have a fully fledged digital #marketing strategy in place, you might find your compet…

  • RT @marketingeyeaus: Really proud to be working with an Australian company that has highly accurate real time testing of #coronavirus Bio M…

  • RT @CallDesignNA: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe i…

  • RT @Roboticmarketer: What is the best strategy for your business moving forward? Let Robotic Marketer help you navigate the path forward wi…

  • RT @marketingeyeaus: Want to know where to put your events marketing budget? Find out where you’ll get the best bang for your buck by using…

  • RT @marketingeyeaus: No upcoming events? What’s the alternative? Find our through a #marketing consultant today at #MarketingEye https://t.…

  • Are you happy with how your current website is performing? A comprehensive, customized website should tell your sto… https://t.co/sTc5FtJ6iA

  • RT @marketingeyeaus: To all the small businesses out there, push through if you can. We understand how hard it is and you are NOT the bad g…

  • RT @marketingeyeaus: The best business advice I could give any company is to have a plan and to stay focused. Now is the time to show disci…

  • Is your business using automated marketing tools? They might be more important than ever! Automating your marketing… https://t.co/FD98E2DOVA