At Marketing Eye, we have employed a lot of marketers over the years and in that time, you learn to define what type of marketer you look for in a role such as marketing consulting.
Like any company, Marketing Eye NYC realizes that we need to reinvent ourselves to keep things interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks here and there, and all of a sudden you see things so much more different than before.
As technology advances, so does the tools marketers have at their disposal. The days of analog marketing are dwindling as faster, more efficient technology comes online. So where does a marketer begin looking?
Marketing Eye New York has put together a list of must-have technologies that every marketer should utilize - not only for their sanity but to produce the best content in our mile-a-minute world.
PROJECT MANAGEMENT TOOLS
Project management is key to implementing successful campaigns. Whether you work for an agency with a hundred clients or for a huge corporation that supports one product, it is important to keep yourself organized. In marketing, a client’s needs change on a whim, and it is crucial to have projects laid out in a way where everyone is on the same page.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
This one is almost as obvious as project management. It is key for any company to have a complete understanding of their clients, prospects, and leads. A common misconception is that CRMs are used solely for sales. Think of it like this - how would a marketer know whom to target if sales hid the leads from them? CRMs should be a shared tool used by both marketing and sales to organize campaigns and to note where prospects are in the pipeline.
SOCIAL MEDIA SCHEDULER
Whether working in B2B or B2C, social media is integral to a company’s marketing strategies. Back in the dark ages, a marketer would have to go from social platform to social platform posting individual content at all hours of the day. Now, with the introduction of social media schedules, so much time and effort can be saved, giving marketers more time to be productive in other areas of their strategies. Plan your whole social schedule on Facebook, Twitter, LinkedIn, etc. in just a few minutes - just be sure to go back and engage with your followers!
What do you get when you put data analysis, AI, and machine learning together? Marketing Eye is partnering with the latest in marketing technology, Robotic Marketer, to develop marketing strategies for businesses looking for exponential growth in 2019. This state-of-the-art tech is utilized to combine the expert knowledge of our marketing managers with big data to dig deep into the digital behavior of leads, creating the strongest marketing strategies for our clients.
Learn more about our Marketing Strategies
Are there any marketing technologies we left off our list? Tell us about your favorite marketing tools in the comments!
Contact us online, or call 347-410-2666 to speak with a Marketing Manager.
But there is a list of things that brilliant marketers do that really make them stand out from the crowd.
I have been a marketer for 28 years and finally, my moment has come, the one that will define all my career achievements. It is by far the best career accomplishment I have ever made, and it all started because I had a problem that needed to be fixed.
Every entrepreneur knows that when you're growing a business, every cent counts. At one point I had to hire a law firm, but I didn't have a lot of money to throw around.
Being a business executive is not easy. You have to be persistent. You wake up early and work long hours to meet those deadlines and accomplish your goals. Most of the time, self-care can become a foreign concept; one that is pushed to the bottom of your to-do list for the sake of efficiency.
While you could read a blog about how you NEED to take time to take better care of yourself - why not save time and do what you do best? Multitask.