A client of Marketing Eye last week asked for us to design a logo around their wife’s picture of a pelican.
Now, normally this could mean disaster for a number of reasons. Often company’s come to branding experts with a fixed opinion without taking into consideration the market they are targeting and the type of audience that will need to see the brand.
Fortunately, in this particular case, the wife is an artist and an incredibly talented one at that!
Her design was easy to incorporate turning the company Foreshore Marine into a rustic, original identity piece that is all about the ocean – which might I add, makes sense because of it’s name.
Foreshore Marine is one of Australia’s most successful marine construction companies building bridges, marinas and barges for many of Australia’s leading ports.
They had a website years ago, but got most of their business from word of mouth. They couldn’t get the name foreshoremarine.com.au at the time because someone else in an unrelated business had it. The thing with domain names is you should keep trying because sometimes they come up and are not renewed. I renewed this name for them the other day and now they not only have a new brand, but a new website on the way.
Watch this space!
Marketing Eye is Australia’s leading small business marketing firm developing new and rejuvenated brands for companies that needs exposure. Find out more by logging onto www.marketingeye.com.au or contact Marketing Eye Brisbane on 0411 291 242
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Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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