What surprised me most was just how flourising Bundaberg is. It is renowned for being the home of Bundaberg Rum, Bundaberg Brewed Drinks and Bundaberg Sugar, but its the supporting companies and industry sectors that go mostly unnoticed that really struck a cord.
The accounting firm that I was meeting with has 70 employees. That is huge for a direct population of around 30,000 people. They not only employ a significant number of people, but their service thousands of businesses in the region.
To have a company of this size in professional services in one town made me think, "Should Marketing Eye be here?" The answer is still to be determined but one thing I do know is that there is a handful of marketing companies in the city, all charging big city, big agency hourly rates that are servicing thousands of businesses that all could be clients of Marketing Eye.
To set up an office, we need a minimum of 30 clients in each area paying $30,000 per annum on marketing services. To get 30 clients out of the Bundaberg region isn't so difficult as I found when I was there and it can be achieved not by Google ranking or marketing campaigns, but old fashion word of mouth marketing.
With an additional $900,000 in potential revenue, it's certainly nothing to sneeze about. I am seriously considering putting an experienced Marketing Manager in Bundaberg to service the local client base.
Factors to consider:
- Cost to set up a business in area
- Client acquisition opportunities
- Competitors in the region
- Ability for staff members to work independently in an area without the big office support
- Market potential and value to company