Writing a marketing strategy today, it dawned on me that not enough space is left on a marketing strategy for ‘word of mouth’ marketing.


There is so much emphasis on all the other areas of marketing, yet word of mouth can be a small businesses most powerful marketing tool.

If you are wondering what word of mouth marketing is, then don’t think too hard. It is simply giving people reason to talk about your stuff.

Basically, it’s everything you can do to get people talking about your business. It’s inexpensive, viral and an honest way to get your brand out there.

It is actionable, trackable and plannable as the many other forms of marketing.

Before the internet, word of mouth was something we all knew about but didn’t place enough emphasis on. Now with the internet, the power of word of mouth marketing is more visible and gives us the ability to track through blogs, forums and the many other social networks that exist on the internet.

Why not think about how you can better promote word of mouth marketing in your business?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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