At Singapore airport last week, I picked up a book written by Alexander Osterwalder and Yves Pigneur named Business Model Generation.

Now, this book is not for everyone, but if you are a small business entrepreneur you may like to buy it online (preferrably from the US as our Australian dollar is nearly on par) and have a good read.

Creating a successful business all centres around building a sustainable business model. They say in the book that the business model describes the rationale of how an organisation creates, delivers and captures value.

Throughout the book, the describe business models that are described through nine basic building blocks that show the logic of how a company can make money covering the four main areas: customers, offer, infrastructure, and financial viability.

As we all know, building a business model is basically the strategy behind the business and it effects every area of the business.

If you have a chance, get a copy and have a read – you never know what fine tuning your business model could do for your business!

Marketing Eye

Marketing Eye is one of Australia’s leading small business marketing consultancy firms helping hundreds of company’s make the next step.

Our marketing consultants are talented and deliver marketing and branding results that can make a difference to whether a small business is successful or not.

Why not;
  1. Engage in a Marketing Eye Webinar by emailing your details to This email address is being protected from spambots. You need JavaScript enabled to view it.
  2. Register for a Marketing Eye Newsletter
  3. Ring 1300 300 080 and organise a meeting with a marketing consultant – the first meeting is free!
  4. Join us on twitter – marketingeyeaus
  5. Subscribe to our RSS feed on this blog and continually be updated with the latest in marketing and small business
  6. LIKE us on Facebook and see some of the quality work coming out on Marketing Eye’s offices throughout Australia
  7. Request a quotation on our website

Join Marketing Eye on Twitter and Facebook today!
Join us on social media
Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets