Marketing Eye works with supply chain solutions company, Northern Stevedoring Services and has handled all marketing activities for the company since the current General Manager took over about 3 years ago.


We are for all intensive purposes, their marketing manager and as such develop a new marketing strategy each year and implement it over the 12 months. We manage all functions to do with their website, brand, public relations activities, events and more.

Our relationship with them has always been exceptional and since we developed their brand, they have been very keen to communicate its value not only with clients and stakeholders, but also the community.

Yesterday, they loaded 49050 tonnes of lump iron ore and we saw a great opportunity to make the news. So Marketing Eye developed a media alert and the story was front page news in the paper, in various trade editorials and on Channel 7 news.

Not only did they get great coverage, but they also saw the benefits of years of providing branding and key messaging guides on how we communicate what the company does. Of course, this is always reinforced in media releases and it was particularly pleasing to see a News Limited newspaper position the company exactly the way we communicate what they do.

I was chuffed! Hopefully the client was too ;)

Join Marketing Eye on Twitter and Facebook today!
Join us on social media
instagram
Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Colors exist in essentially all design, so why not use specific colors to your advantage? Different combinations ca… https://t.co/EK4PlkIhET

  • Although microcopy may not take up a lot of physical space in your writing, it can vastly improve a user's experien… https://t.co/SW4g6gAkR1

  • Although digital marketing exists in a constantly changing technological landscape, here are 7 tools that stood out… https://t.co/8oi5KTZ66i

  • Great article explaining how @instagram is diversifying their brand to grow with their audience and capitalize on s… https://t.co/LXA5wr1KoD

  • Glad to see an explosively popular social media brand using its reach for a great cause that considered its audienc… https://t.co/oH6kWOPrn1

  • Climate change is an increasingly dire issue that businesses can take steps to prevent from getting worse in the fu… https://t.co/Rju71i9jvz

  • Tried and true tricks for both begin accumulating and maintaining an audience on social media to showcase your idea… https://t.co/9A3GAettKM

  • Interactivity and communication with consumers can lead to great opportunities to improve your brand.… https://t.co/WZfNxoo6oO

  • If a sign is #art yet it just gives a message people need to receive, am I just obsessed with #advertising and losi… https://t.co/rk8zdoyO6F

  • Living life to the fullest means getting out of bed early, rising to new challenges, having lots of conversations,… https://t.co/ll59QqpZUS

  • @TheLadyCPA I’d so love to chat to you!!

  • A night out in Los Angeles before heading back home to Melbourne. I’ve learned a lot. I’ve got a plan. I’m choosing… https://t.co/8aFFJnzu6R

  • When people are negative about life and always complaining there is usually a deep seeded issue that needs to be re… https://t.co/3eiPlAaOws

  • I’ve made a firm choice this morning to reach for the stars and bring all the people I love and respect with me. Wh… https://t.co/5ZBZud3Ay7