It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they are doing, or are the marketing departments so switched on that they just don’t miss a beat?

Today, I noticed that the millionaire’s factory, Macquarie Bank has secured the high profile Carbon Market Expo Australasia event on the Gold Coast as a major sponsor alongside international law firm, Baker and McKenzie.

How pertinent! In this current economic environment, when every paper I pick up has a story on carbon trading, greenscaping, green companies, carbon footprints and alike, that a major investment bank that has always been known for being ahead of the curve is lending its support and corporate sponsorship to the headline event for the industry in 2009. I bet there were quite a few banks queuing for the top billing because even when people are cutting expenditure in other areas, this area hasn’t hurt a bit.

Unlike many other events, carbon trading events such as Carbon Market Expo Australasia, keeps going from strength to strength and who’s who of carbon trading and all the services that surround this billion dollar business are flocking to the Gold Coast in droves.

The people to expect are everyone from carbon asset investors and managers to businesses with corporate or product emissions reduction strategies who need to know what is happening, when it’s happening and how.

There will be Government at all levels participating and I am sure sponsoring this high profile event, businesses in manufacturing and retailing low carbon emission technologies, carbon offset project managers, wholesalers and retailers, carbon accountants, auditors and of course research and education institutions – they will all be there to hear everything there is to know about carbon market trading.

Who would have thought ten years ago that so many businesses would build their new business strategies around their carbon footprint?

I am keen to attend as the whispers are already going crazy on some big Government announcements that are expected to be leaked at the event – and of course, to see who else is out there.

The best business is the networking at events such as this. Where else can you network with the Top 500 companies at one event?

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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