For all of New York's glamour, it has a heart that is stone cold filled with money and people reaching for it. I had this feeling almost 12 months ago when we were at Nasdaq and the bell was about to be rung, that being in New York and ringing that bell for your very own company would be a dream come true.
Before that moment, it never crossed my mind.
I wondered why that would mean so much to me or anyone else for that matter and after some research I realized that New York and Silicon Valley for that matter, is the pinnacle for many companies. The problem is that it is a million times harder to make it there, than anywhere else.
If you are lucky enough to raise some capital, you may find yourself making some stupid mistakes. Don't worry, many people have been there before, and I'm sure again. They fill their business bank accounts with other people's money, and think about how big of a market the US is, then they just go for it. The problem is, 50,000 other people each year are doing exactly the same thing and the same people you want to sell to have been sold to 100 times over. You really have to be unique - and it cannot just be something you "think you might be".
As I look back at all the companies I have seen fail in New York and Silicon Valley for that matter, I cringe. Are these companies not conducting market research and going with just a gut instinct? Why some people's gut instincts may have made them very rich, they are few and far between.
New York is a beautiful city. It has everyone anyone would want for it to have, but it is hard if you don't have the networks and haven't gotten a few sales under your belt. In fact, it is near impossible. It is always best to be a success in your own backyard, have a few runs on the board and expand with a company that has operations in the city you dream of opening in.
My two cents worth for a Sunday!
Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.
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