Women in the business are showing men how it's done, annihilating the female stereotype for delicate and poised women to their advantage and creating a storm in their firms.
In the end, we were both right. Expanding to the United States was singularly the bravest thing I ever did, and it has set me up for profitability in the company in US dollars while the Australian dollar remains weak. Our offices make money and it has been an absolutely amazing journey. I have met some phenomenal people, all of whom have added to my life.
It also lead to a bit of "excitement" in my life. I was at a stage where I needed something to lift my game and expanding into the US market did exactly that.
Here is what you should know when expanding your business:
So many entrepreneurs have amazing ideas. True. So many them never see them through. Fact.
It's a new year, well, at least we are almost a quarter of the way through 2016, and business people still trying to climb to the next level keep on having these stops and starts that at the end of the only costs them time, money and an ability to be more successful.
I agree with this 100%. When I first started Marketing Eye, I built it from a perspective that there was no global player in SMB marketing. While this makes perfect sense, it didn't reach the pit of what I really wanted to achieve as a business person, or a leader for that matter. I also had not thought it through.
"I was doing something from a very real, a very honest place, so I think that's why I was able to build an audience," said Gwyneth Paltrow to Fast Company in an interview which I have recently seen on Facebook.
Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.
Life is a bit like that.
I'm so busy right now. I am working very long hours and am in the office each morning before the sun rises. Not that I want to complain. I am doing something that I an incredibly passionate about and every single part of my business is going ballistic, so it's "time" to take it all the way.
When things go a big 'crazy' I call in the experts - my mentors. I ask them what they think about what I am doing and whether or not they think it will be successful. It's like having an educated bouncing board that have been there and done that.
It's worked a treat and my lifestyle hasn't changed, but I have some bigger moves to make now and may need investment.
Fortunately for me, I have friends who are always willing to help out and also are aware of the bigger picture.
Now it's time to get the business into shape. No-one wants to sell off a percentage of their company if they have been wasting cash left, right and centre - because they can.