As seen on LinkedIn:

When I examine our culture at Marketing Eye, one idea usually sticks out at people; that is, our stance on bad ideas. Taking a unique approach (remembering nothing we do here is status quo), I encourage my team to share their ideas daily; the great, the good and the terrible.

Why? Because I firmly believe there is value in bad ideas.

If you look in to the journey behind the biggest accomplishments in the world, they’re full of bad ideas. In fact, it’s the mishaps, the arduous trial and error procedure that leads to greatness. A bad idea simply paves the way for a new and improved one. Bad ideas are often discouraged and quickly discounted as failures, but in reality, they identify solutions.

I need my team; from the marketing managers to the interns, to feel that they have an open forum to exchange their ideas freely; we are, after all, a creative company. And during a consultancy, our marketing managers will implore our clients to lay all of their ideas on the table. And often we harvest gold from the very idea our clients are hesitant to tell us.

What I know - when you shut down the idea on bad ideas, you close it on future good ones too.

Ideas that are so BAD, they are good

 Case and point: Richard Branson. Branson’s career is forged on working on bad ideas hard enough to see them transform. The high-flying, risk-taking media magnet is passionate about “building a corporate comfort zone” where employees are encouraged to express themselves without rigid restrictions; he believes this environment cultivates good, impactful decisions. Branson, who has launched over 100 companies under his Virgin label, knows a thing or two about bad ideas; his first endeavor, the magazine Student was one of them.

Ask any small business owner, and they’ll agree; when they share their dream, the response was usually “That’s a bad idea”. Most small businesses seem like terrible propositions at the beginning, however, I’ve personally witnessed hundreds of small businesses transform from a group of bad and good ideas, into large, profitable companies.

Firmly establishing a culture where no proposal is too big, unrealistic, or even bad is the gateway to accessing the best out of your team. If they feel like they’ll be crucified for making a wrong turn, they’ll avoid risk altogether, and risks are what made Marketing Eye come to fruition. 

I encourage you to check our blog regularly, and connect with me on Twitter and Facebook.

*image source: Juri Zach

Join us on social media
instagram
Marketing Eye

Marketing Eye is Australia’s leading marketing consultancy firm for small to medium sized businesses.

Established in 2004, Marketing Eye works with small businesses that are looking for high growth and improved brand visibility.

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • I had a really wonderful conversation about #marketing, #AI, and #business with one of the greatest thought leaders… https://t.co/qDW6seOFQc

  • Download Jeff Bullas Podcast! It’s brilliant! 😀 https://t.co/uqkorDupmu

  • Disrupting marketing with AI and robotics. https://t.co/DdpA2YAGbT

  • Are you staying active on LinkedIn? Even in uncertain times like this, LinkedIn is a great lead generation tool. Ac… https://t.co/yj2KKisLg1

  • Do your customers know that you are still operating? Digital marketing is more important than ever! Stay relevant t… https://t.co/EbpPntswaE

  • RT @marketingeyeaus: If you’re a company that doesn’t have a fully fledged digital #marketing strategy in place, you might find your compet…

  • RT @marketingeyeaus: Really proud to be working with an Australian company that has highly accurate real time testing of #coronavirus Bio M…

  • RT @CallDesignNA: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe i…

  • RT @Roboticmarketer: What is the best strategy for your business moving forward? Let Robotic Marketer help you navigate the path forward wi…

  • RT @marketingeyeaus: Want to know where to put your events marketing budget? Find out where you’ll get the best bang for your buck by using…

  • RT @marketingeyeaus: No upcoming events? What’s the alternative? Find our through a #marketing consultant today at #MarketingEye https://t.…

  • Are you happy with how your current website is performing? A comprehensive, customized website should tell your sto… https://t.co/sTc5FtJ6iA

  • RT @marketingeyeaus: To all the small businesses out there, push through if you can. We understand how hard it is and you are NOT the bad g…

  • RT @marketingeyeaus: The best business advice I could give any company is to have a plan and to stay focused. Now is the time to show disci…

  • Is your business using automated marketing tools? They might be more important than ever! Automating your marketing… https://t.co/FD98E2DOVA