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Building A New Database Isn't As Hard As You Think
It would seem that the effectiveness of marketing campaigns are heavily tied to the quality of your database. So what happens if you find out your database really isn’t good? Well, the first step is accepting the truth that maybe your database which you spent so much money and effort on isn’t great. The next step is fixing it, which is actually the easiest part in many cases. Let’s take a look: 
The Cost Of Being Unprofessional
Every business will have their share of unprofessional hirings, some worse than others. It’s only natural given the job market nowadays and the workforce. Young professionals, not just Millennials, truly don’t understand the value of their name and public representation. Although none of us are like Odell Beckham, recognized everywhere he goes. On the contrary, here are a few reasons why you should take every job seriously: 
How To Win At Marketing On LinkedIn
LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016. 

The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
A Life Of Passion: Remembering 1st LT Lee
There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there. 

On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before. 
The Effectiveness Of Guerrilla Marketing
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
Sell A Solution, Not A Service
How many times have you been called up or emailed about someone trying to sell you on their “services”? Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, so let’s take a look at why:
Similarities Between Your Sales Team And The Army
Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive. 

The training serves 3 purposes: 

1.       Skills

2.       Team communication

3.       Adaptability
300% Increase In Sales With LinkedIn
(2 min read)

I'll admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.

I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
The Presentation Dilemma?
Throughout the past few months there has been a strong amount of interest in finding creative new presentation platforms. Everyone wants to use a ground breaking presentation platform that will blow clients and team members away, however; there are some limitations with presentations. Want to know why so many platforms fall to boring old Powerpoint?
The Eclipse Effect

The Eclipse Effect

Aug 23, 2017 Written by
It’s amazing what a scientific anomaly can do to our culture. It was a pleasant surprise to pull up my social media profiles and not see endless Trump posts, for or against.  Everyone around the U.S. dropped everything and acknowledged an event much larger than a personal opinion or celebrity story. So just how big of an effect did the eclipse have on the US?
Mastering Frame Control
Have you ever went into a sales pitch and started using old techniques to try and close the deal like the age-old SPIN selling tactic? I can remember growing up and watching all those old movies from the 80s that featured "go getters" in suits and screaming out to eachother "Always Be Closing!". 
Where Talent & Hard Work Meet
Some of us grew up with a discernable talent, such as painting or singing, while others simply had to navigate towards a possible strength and exploit it as a career. And by others, I mean me. There’s a stark difference between the two, so which one are you hiring? Let’s take a further look:
The New Small Business Rule That No One is Talking About
Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around the previous restrictions of crowdfunding in the state. 
Get The Most Out Of Your Team By Hiring Another
In an ideal world, it would be great to have a talented team in-house to take care of all of your business processes. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due to the quality of work. We see it with all of our clients, people are spread thin, working on too many projects..so what’s the fallout of this?
What to expect from the future of Marketing
The world of marketing is constantly in a state of expansion. What could be a top trend today could be suddenly be out of date tomorrow. With the digital world improving faster than ever before, it is of fundamental and vital importance for every successful business to keep up with technological change.
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