Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.
Here I am, writing my last blog for Marketing Eye. It feels like just yesterday that Nick and I nervously rode up the elevator to the 4th floor and walked into our own office room from which we can see the tips of the Sydney Opera House.
There’s no question that Generation Z has had an affect on marketing. As it becomes easier to reach us through social media, though, marketing strategies mush become even more grabbing and be the one thing that stands out in our feed that we need to have.
The word “consumer” is usually associated with people who buy things and participate in economic progress. But what about the goods you literally consume? As technology innovation and environmental processes change and evolve, so do our choices in food products and where we get them from. That’s where agricultural marketing practices comes into play.
Despite the fact that Gossip Girl (spoiler alert-- aka Dan Humphrey who we all hated by the end of the show anyways) temporarily ruined many people’s lives, Gen Z has always craved some sort of Gossip Girl in our own lives.