If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.
As an avid technology enthusiast and entrepreneur, finding new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion.
Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta.
While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.
Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.
Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
To give you a little insight, Marketing Eye has a substantial amount of monthly traffic coming to our website - mainly due to the popularity of this blog and the effectiveness of our SEO team.
Of course we are a long way from robots taking over the world and disobeying Asimov’s Three Laws of Robotics:
1. A robot may not injure a human being or, through inaction, allow a human being to come to harm.
2. A robot must obey the orders given it by human beings, except where such orders would conflict with the First Law.
3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.