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The world of marketing is constantly in a state of expansion. What could be a top trend today could be suddenly be out of date tomorrow. With the digital world improving faster than ever before, it is of fundamental and vital importance for every successful business to keep up with technological change.
Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies that can help automate your processes and save your team time…
Perhaps you've seen the recent feud in the news between Mark Zuckerberg and Elon Musk regarding the ongoing debate of Artificial Intelligence. Two of the greatest minds in the tech space going at each other over what should be or shouldn’t be, so what’s all the fuss about? Let’s take a look:
Have you completed your businesses marketing strategy for 2017/18? 

If you have left it until now to write your 2017/18 marketing strategy, then you are really hitting a fine line, because there is a lot to be done before executing a powerful, deliberate marketing campaign in July that will see your company hit sales targets, connect with customers and accelerate your potential in the marketing for the year to come.
Remember: Results will always speak for themselves no matter how convincing a sales pitch might be.

As an avid technology enthusiast and entrepreneur, finding new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion. 
Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta.
Social media, a virtual world designed to share, to exchange information, or to notify all of your contacts of how photogenic your cat is. Many social media outlets have assertively established their importance in the marketing industry. However, as these platforms evolve, it is key that marketers take full advantage of them.

While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.

Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.

Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.
Mar 01, 2016
Yesterday I was bursting at the seams. Life couldn't get much better. I had a few meetings and they went so well that I literally couldn't stop smiling and that feeling deep inside was one that I haven't felt in a long time.
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish

Nov 08, 2015
In a presentation at Cebit 2015 held in Sydney recently, I shared why marketing automation implemented correctly in a business is so valuable to that business. Rather than use another case study, I used my own company, Marketing Eye, as an example of how to implement marketing automation to gain instant results.

To give you a little insight, Marketing Eye has a substantial amount of monthly traffic coming to our website - mainly due to the popularity of this blog and the effectiveness of our SEO team.
May 07, 2015
The rise of robotics is nothing new; everyone from scientists to futurists and the man in the street has been talking about it for decades. We’ve been watching TV robots since the 1950s, wondering when these filmic predictions would come to fruition. We’ve been reading Isaac Asimov books since 1939 pondering whether robotics will one day usurp humanity to become the dominant being. 

Of course we are a long way from robots taking over the world and disobeying Asimov’s Three Laws of Robotics:

1.              A robot may not injure a human being or, through inaction, allow a human being to come to harm.

2.              A robot must obey the orders given it by human beings, except where such orders would conflict with the First Law.

3.              A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.
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