It needn’t take a huge budget to market a business. All it takes is time and little forethought. Report: Georgina Dent
Many years ago a manager commented off the cut that Marketing Eye Chief executive Mellissah Smith “worked in sales”. Smith was irritated by the description until she decided he’d made a valid point. “I was quite annoyed about him saying marketing was the same as sales but they actually do go hand in hand,” she says. “Marketing creates the forum for sales to occur.”
You might remember a few weeks back I mentioned giving a presentation to a group of image consultants and stylists. Since then it seems I’ve been talking with loads of people about how difficult it is to maintain a fresh and stylish look. How you present yourself is so important in your career as well as personal life.
On a beautiful autumn Saturday in Melbourne there are so many things to do. Walk along the beach, head to the country, shopping, museums, art galleries… you name it, there is always something to do.
Next, I raced down the shop and bought every possible magazine that might have a story on Brad Pitt and Angelina Jolie. Afterall, they had separated right? Wrong!
One newspaper reported that they had separated and had gone through a divorce settlement of sorts (they are unmarried) that saw their millions divided and the custody of their children shared.
Like millions of people, I was enthralled with the gossip that surrounded this duo and have spent at least $30 in the last couple of days buying every possible editorial that may have just a little bit of information on what actually has gone on.
Well, what has gone on is that this story has sold millions of newspapers and magazines worldwide and is highly likely to be made up. The story derived not from a reputable editorial, but from gossip newspaper who quite frankly cannot be trusted. They may have sold newspapers, but it has further enhanced in the minds of people who little you can trust the tabloids and how much of the stuff we read is made up.
Any story on Jolie-Pitt sells newspapers and everyone knows it! The journalists have no integrity or concern for what they or their families might think. What if their children read this on the newstands and all of a sudden got concerned that the unit they thought they could trust might be torn apart.
There is a message in this medium mayhem.
What do you have that sells newspapers? There is a few journalists out there that would like to know!
News can come in many forms and it might not be worldwide news or news that is going to have gossip magazines begging, but it might be of interest to business journalists or general news journalists who see what you are doing as unique and interesting.
You may have your product or service endorsed by someone famous, or perhaps you have a world first.
Read the newspaper and watch the news… you never know… it may just give you an idea of how your brand can become better known.
Every day small businesses are written up in newspapers and magazines. Next week it could be you!
If I look happy – I am! Who wouldn’t be sunning themselves in Byron Bay? For 3 days, I have soaked up the sun, shopped, swam, ate, drank and done business with local Byron Bay residents.
Whether it’s in life or business, it’s the lessons we learn along the way that make us.
In life, I have kept on learning lessons – some I have learnt from and others I have ignored only to find that I should have learned my lesson the first time.