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Now that's a bit harsh random because sometimes we don't get a good nights rest and that is life, however, it is important that no matter what, when we walk in the door of the office, we are putting our best foot forward. Looking your professional best, will always give people a good first impression - which means, that there are a few things you may like to avoid.

Female entrepreneurs are shaking up the business world in New York! One of the worlds busiest cities for success in being over thrown by the underdogs of society. 

Women in the business are showing men how it's done, annihilating the female stereotype for delicate and poised women to their advantage and creating a storm in their firms. 
Marketing has always been known as a shot in the dark at best, however, times are changing and so have our processes. If your marketing team or agency doesn’t have answers for your questions as to why or how you are doing something, it’s probably because they are not trained correctly. A properly trained team can make all the difference when it comes to strategic marketing.
Ever felt like your marketing firm is keeping you in the dark? This is probably occurring because they do not want you to know what they are doing or how well their efforts are performing. We’re going to look at a few ways to establish a open, honest, and transparent relationship between you and your clients.
The world of public relations can be summed up as chaotic, wild, and tedious. Don’t get me wrong, public relations is an excited facet to the marketing mix, but it isn’t for everyone. After having several press releases published, let’s take a look at a few key takeaways from my recent experiences with publications.
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key drivers of best practice advertising.
It's a cold but sunny Sunday morning in Buckhead, Atlanta. After a nice of soft snow flakes and below freezing temperatures, the sun has decided to come out and shine, and everyone has decided to get out from beneath their doonas and brave the beautiful spring day.

I am sitting in a crowded coffee shop, sampling yet another Caribou carefully brewed coffee that lacks the lustre of Italian coffee but all the same, isn't so bad for a somewhat subdue coffee culture.
Mar 03, 2013
A marketing consultant is not necessarily a marketing consultant.

From one to another, they are completely different. Some have great skills in strategy, others in tactical development and execution of marketing plans. Some are great at communicating but not fully across social media or what role advertising plays in the digital age.

In the past year, I have travelled the world talking to marketers and each one has something different to offer. They all have honed their skills in one area or another.

I first started my involvement in the marketing industry 21 years ago at an advertising agency in  Queensland. I remember watching the owner of the business operate and being completely fascinated by his skills and creativity. He had started his career as a window dresser for a large retailer and way back in the early nineties was making more than a million dollars profit out of 5-man agency. Incredible.

What pb Human Capital said about Marketing Eye's development of their company website:

"We first heard about Marketing Eye some years ago, and were consistently impressed by the quality of Mellissah's blogs, her marketing & design ideas and forever upbeat attitude. When we wanted a new and updated website, we made sure we spoke to her. To be honest though, we still did our due diligence and met with three firms before making our decision.

Mellissah is exactly the same in person as her social persona. She's great! She blew us away with her ideas for our website which fit neatly into our social networking strategy, our ideal brand image, and the look and feel of the company as we really are. When you couple that with the price (which was amazing, but not our only criterion), we simply had to use Marketing Eye.

The process was seamless, we had an incredibly fast turnaround, and the result was everything we'd hoped for. We're stunned. The website is excellent. It's exactly what we had conceptualised. I would absolutely recommend Marketing Eye to any business - small or large - that needed an expert look at their design and marketing strategy."

Whether you are a big business or a small business, "none of us is as smart as all of us" (ref: Kenneth Blanchard, The One Minute Manager).

Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).
Jun 13, 2011
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