Displaying items by tag: Marketing Blog
Say NO! to clients - and you will grow faster
Thursday, September 01 2011 19:48
It's a lesson that I learned far too late in the game, but nevertheless, I have learnt it and am reaping the rewards.
When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.
In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.
When clients are rolling in the door, most entrepreneurs are counting the dollars and working out ways in which to service them.
In the past, I have said 'yes' to far too many dodgy characters - people who I knew would never pay their bills, liars and people who just don't fit in with our brand and culture. Every single time, it ended in disaster.
Published in
Management
Does your small business have the X Factor?
Wednesday, August 31 2011 16:13
X-FACTOR - DO YOU HAVE IT?
Have you ever walked into a room and everyone has turned to stare at you?
Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?
Do your staff proudly tell the world that they work for your company?
Are you customers skiting over the fact that they use your company's services?
If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
Have you ever walked into a room and everyone has turned to stare at you?
Have you ever started a speech and known that every single person in the audience is holding onto every last word you say?
Do your staff proudly tell the world that they work for your company?
Are you customers skiting over the fact that they use your company's services?
If you are Mel B, she proudly proclaims that she knew she had the X Factor when she first started with the Spice Girls. More modestly, Ronan Keating from the X Factor believes that you never really know but people may start asking for your autographs or listening to your songs. The X Factor show has been a phenomenal success showcasing the talents of people with talent. The winners have the 'X Factor' and often go on to be highly successful. Think Susan Boyle.
Published in
Small Business Marketing
Are you on the right track? Small business owners need to know...
Sunday, August 14 2011 16:29
We are 6 weeks into a new financial year. The market took a big nose dive last week causing many sleepless nights for people around the globe and housing prices are on the decline after a heated market that seemed to go for far too long effecting the sentiment of all consumers.
The Facebook's, Google's and Twitter's of the world, are rightly so, oblivious to any changes, because people are still flocking to their profitable billion dollar platforms that see the founders and investors laughing all the way to the bank. It's as if they won the lotto and the rest of us just keep putting our tickets in each week, in hope.
The Facebook's, Google's and Twitter's of the world, are rightly so, oblivious to any changes, because people are still flocking to their profitable billion dollar platforms that see the founders and investors laughing all the way to the bank. It's as if they won the lotto and the rest of us just keep putting our tickets in each week, in hope.
Published in
Small Business Marketing
Rural Marketing – what’s the difference?
Wednesday, February 23 2011 18:10
Every three months, I make a trip out to rural Australia (Charters Towers) to meet with a number of clients.
Published in
Small Business Marketing
Marketing Blog Number 1
Saturday, February 19 2011 20:27
What’s difference between a good and bad marketing blog?
Published in
Small Business Marketing
20 things I wanted to know about small business… but didn’t
Sunday, February 13 2011 20:29
20 Things I Wanted To Know About Small Business… But Didn’t
Published in
Small Business Marketing
What’s at the end of the rainbow?
Saturday, February 12 2011 20:33
Am I cynical or is it that as we get older, less and less excites us?
Published in
Small Business Marketing
When steak isn’t just steak
Tuesday, February 08 2011 20:40
On Sunday, I attended the launch of Smith’s on Bayswater brunch menu. It was a very hot morning, but with a bellini and a bloody mary made with fresh tomato’s, the weather was the last thing on my mind.
Published in
Small Business Marketing
The biggest stars are often under your nose
Tuesday, January 18 2011 19:52
What a week – actually, what a month!It’s been a very big start to the new year and in many ways I am incredibly grateful. Business is booming and opportunities are out there for the taking. I have also given myself a new role in the company that I love so much – Marketing Eye.
Published in
Management
