Displaying items by tag: branding
Get A Whiff Of This...
Thursday, May 26 2011 17:00
Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.
"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.
Published in
Small Business Marketing
A way to remember Adelaide
Thursday, May 19 2011 20:04
Never thought that having an odd sign on a door would make a destination so memorable. Everyone in the ladies restroom at Adelaide Airport when I was there were in fits of laughter about a sign that may imply that visitors drink toilet water. Now, really... has anyone ever had a glass of toilet water in lieu of clean water out of a tap?
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P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Published in
Marketing
I Love America
Saturday, May 07 2011 21:53
Having travelled many times to the United States over the years for both business and pleasure, I have to say, that I have fallen in love with it all over again.
My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.
It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.
My recent travels were meant to be educational, and they were, but they also ensured that I revisited my old stomping grounds, reunited with friends that I hadn't seen in years and had new and exciting experiences that I will never forget.
It does help that the first time I went to the United States the dollar was 57c to every AU$1 dollar. Not ideal. Today, it sits nicely at $1.08 which pleases me no end and has definately aided in bringing back the passion I have for travelling to their great country.
Published in
Marketing
Out with the old, in with the new
Monday, May 02 2011 16:45
It takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
Published in
Website Development
O…Oprah!
Tuesday, December 14 2010 19:10
Oprah is in town and unless you have been living under a rock, you not only know she is travelling Australia, but you probably know as much detail as the person next to you. It’s been a strange phenomena and I think Australia should get a pat on the back for bringing her here. I personally had no idea that she had so many fans – obviously there are alot of daytime television watchers in Australia with a little more time on their hands than myself.
Published in
Mellissah Smith
Vodafone – are you serious?
Monday, July 12 2010 19:34
I am in the middle of a very busy day and I get a call on my mobile telephone from a voice activated message by Vodafone.
Published in
Mellissah Smith
DMG’s new branding gets communicative
Tuesday, May 11 2010 22:49
What do you think of DMG Communications new business cards? We are interested in what you think of how their new brand has now been translated into a communicative piece of collateral in the form of a business card.
Published in
Marketing
Cedar Jet Travel Goes Online
Wednesday, April 21 2010 23:19
My favourite travel company, Cedar Jet Travel has just launched its new website to help customers book their travel online. I still love giving Alen a call at Cedar Jet Travel because he really is incredibly helpful and friendly – and always knows the best deals.
Published in
Marketing
I knew you when…
Wednesday, April 14 2010 23:55
15 years ago… big hair, ghastly makeup and daggy clothes. Here I am with one of my best friends, Nicole, in Cairns, North Queensland on a girls weekend away. At the time, I worked in marketing for a large retailer and Nicole worked for News Limited. We lived together and like most girls that age, we spent night after night talking about how one day we would do this and one day we would do that. We both had big dreams and were prepared to put in the hard yards to achieve them.
Published in
Mellissah Smith
The pens not even dry
Sunday, April 11 2010 00:05
Something strange is going on. A lot of successful business people say that there comes a time in your business life cycle that it either plateaus or the business fires with the injection of new products or services.
Published in
Management
