Then I heard a voice. It was familiar. Manly. Strong. Thoughtful. Original.
I looked up.
The food needs to be delicioius. Mouth watering. Something that your customer thinks about without even being there and tasting it. They need to sit around chatting to their friends, and at the same time be dreaming that they are eating a meal at your restaurant.
Your restaurant needs to be convenient. Not necessarily around the corner, but in close enough proximity to not be a hassle to get to.
What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.
Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million. I am finally on that road and I know that within 5 years, this is now a reality.
Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.
So, you gave it a bit of a push. Here and there. Everywhere. Networking. Business cards. Advertising. Facebook. You name it - you've tried it.
And then what?
This got me thinking. What should go in a press kit (or media kit) in 2012?
Here are some things you should be considering;
As the son of one of the most famous furniture family dynasty's in Australia (Moran Furniture), James Moran has one of the most stylish and professional showroom's in Australia and is currently selling into some of the largest retail chains select lines. Many of Toorak's great homes feature a James Moran Furniture couch and if you go down to the cinema's, chances are that in Gold Class you may be sitting in one of his designer chairs. Office fitouts for the uber trendy and professional are taken to a new level with a piece from James Moran Furniture and anyone who knows anything about furniture, can spot a James Moran Furniture piece a mile away.
Case Study: BrightLine Solutions Atlanta
Marketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.
The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.