Her extensive experience means that this is imparted on to our entire marketing team with ongoing marketing podcasts related to all areas of technology.
She has worked extensively with venture capital and investment banking firms who have navigated funding for technology ideas as well as larger mergers and acquisitions. In addition, Mellissah Smith has worked closely with industry analysts on behalf of clients including Gartner, Forrester Group and IDC.
Most technology companies require:
- Marketing Strategy
- Change Management Communications
- Analyst Communications
- Influencer Management
- Lead GenerationCampaigns
- Public Relations
- Graphic Design
- Web Development
- Video Production including corporate videos and online video streaming
- Proposal Writing
- Internal and External Communications
- Key Messages
- Marketing Coaching
- Merger and Acquisition Communications
- Venture Capital and Angel Investors Presentations
- Podcasts, Webinars
- Online marketing strategies
Biotechnology companies require specialist knowledge. It is important that marketing consultants understand the dynamics of working with a company that is in research and development stages often only requiring a brand, a website, communication to investors and general influencers and important investment and public relations marketing consultancy.