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Items filtered by date: April 2016
Thursday, 14 April 2016 13:37

Smart Marketers Use Google Analytics

Data has played a vital role in turning marketing from an art into a science and now there’s more than ever. It can be difficult to know what statistics you should be paying attention to and how to use them. So how do you know your website is performing? What can you do to improve it? Here is Marketing Eye’s quick guide to Google Analytics statistics and how to use them to improve your online marketing.

The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.


3 Google Analytics Stats You Need To Care About
Published in Marketing
Friday, 01 April 2016 19:45

Happy All Fools’ Day

Today is April 1st. Everyone knows that means it’s April Fools’ Day or All Fools’ Day. This is a day to “duck and cover” if you work or live with pranksters.

April Fools’ has been a tradition for centuries, possibly dating back to France in 1582. People didn't want to start the new year on January 1st and continued to celebrate it at the end of March/beginning of April. These people became the butt of jokes and hoaxes.  
Published in Culture

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