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Website Development

Before and After Website Design - why sometimes you have to start from scratch
I met a guy at the bar at Treetops Restaurant on Peachtree Road in Atlanta a few months ago. He had a hint of an Australian accent and in no time at all was talking to me about how we both derived from Australia and were embarking on business expansion.

Quite a smart man, he was fascinating in so many ways; his knowledge of the world, people, psychology, business and his story on how he had grown up and started doing what he does today. I would imagine him to be a highly successful businessman who commands the attention of everyone in the room.

Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.

However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.


Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.

However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
How building a new brand can revitalise your business
Successfully revitalising a brand is every marketer’s dream but is no easy task, requiring persistence and hard work. Changing customer perceptions and providing clarity of the brand’s values is difficult, especially when it comes to transforming the target public’s entrenched mindset.

Marketing Eye wanted to change the way consumers perceived American Property Partners (APP). Was the APP brand clearly projecting the message it wanted to put forward to the general public? It is essential for portfolio managers to present themselves as reliable. After all, customers must trust them with their investments.
I work in a very busy marketing agency.

Like mechanics who never fix their cars, we as marketers, are the last to market ourselves. As the owner and founder of Marketing Eye, I am the only person who makes time to ensure that our brand is somewhat visible and I do this in the most time efficient way possible.
Is your website turning clients off?
It is that time of year again, whether you like it or not, that small business owners need to review how their business is going.

Is your business ontrack to achieving the goals that you set out for your business to achieve in 2012? Is your brand where it should be? Are your leads inbound or outbound? Is your sales team performing?

If the answer is "no" to any of these questions, then it's time to start figuring out what you can change today to alter your outcomes of tomorrow.
The thought of travel right now has a major downside. It usually starts - and ends for that matter with airlines and lost luggage. I cannot remember how many times in the past 5 years that my luggage has gone awol. At least every second international flight. Given that I fly only with Oneworld and Delta Airlines these days, that says something.
Website design needs to be on-brand

Case Study: BrightLine Solutions Atlanta

Marketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.

The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.

The value of a good testimonial
"Our brand and website were looking a bit tired and old – we had tried to update ourselves but we just didn’t have the know-how. We came across Julie and the rest of the team from Marketing Eye and things started happening right away! Within days we had a new brand direction, a new modern looking and useable web design and a solid marketing plan – exactly what we needed. Thanks for the direction!"
 quality-leads
dog-food
 
But your website is a dog’s breakfast?

Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line?
Marketing Eye works with hundreds of companies seeking to give their customers a better online experience and drive quality leads to their sales teams.

We understand the latest in SEO techniques, social media integration and enhancing website functionality.

Now is the time to start thinking about how your website can do more for your business.
How to increase your website visitors by 1000% percent
3 days and already a 1000% increase in website traffic!!!!

A few simple changes to your website can mean a lot to your business. In the past few days, This email address is being protected from spambots. You need JavaScript enabled to view it. has made small changes to website content and layout. The reason for these changes was that we haven't had a good look at our website for a few months and the bounce rate on some pages were getting over the 50% mark.

After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
build-it-and-they-will-come-smallIt takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?

Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
effen great blokeToday is D – Day. The search for an Effen Great Bloke and his mates is on.

All you have to do is log onto www.effengreatbloke.com.au and register your details and that of your mate’s to have a chance to win a year’s supply of beer for you and your mate. How awesome is that!

Why is Marketing Eye the #1 ranked website when you search for a marketing consultant on google?

It’s not rocket science, let me tell you that.

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    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
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