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What You Need to Know About Snapchat Marketing
How much do you really know about Snapchat in the business world? In the realm of marketing, Snapchat is getting severely overlooked by some companies. This is because many of them do not understand how to use Snapchat or how beneficial it can be for their company.   
Trends in Social Media Marketing for 2017
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

Someone recently ask me… “how do you tell what kind of voice you use for each social media platform?”

The question really got me thinking. Each platform has a specific personality.  All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”
Twitter
Korri Curtis an Intern a Marketing Eye Atlanta reveals her top 10 favorite Twitter accounts.

Twitter has become and integral part of my life since I joined in 2011. The microblogging site helps me to keep up with happenings in pop culture and events around the world.


Coming up on my 5th year anniversary on Twitter, I have compiled a list of my top 10 Twitter accounts to follow. This is by no means an exhaustive list, but these 10 are my must-follows.

My 10 Favorite Twitter Accounts to Follow:
Snapchat For Businesses
Social media, a virtual world designed to share, to exchange information, or to notify all of your contacts of how photogenic your cat is. Many social media outlets have assertively established their importance in the marketing industry. However, as these platforms evolve, it is key that marketers take full advantage of them.

While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.

Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.

Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.

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