The question really got me thinking. Each platform has a specific personality. All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”
Twitter has become and integral part of my life since I joined in 2011. The microblogging site helps me to keep up with happenings in pop culture and events around the world.
Coming up on my 5th year anniversary on Twitter, I have compiled a list of my top 10 Twitter accounts to follow. This is by no means an exhaustive list, but these 10 are my must-follows.
My 10 Favorite Twitter Accounts to Follow:
While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.
Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.
Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.