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Mellissah Smith

What You Should Know When Creating A Brand Identity
Our extraordinary client Fabricare Center is Marketing Eye's featured guest blog of the week. The exceptional Dry Cleaner is opening their second location in the Sandy Springs area at the end of March. Check them out if you live in Atlanta, they offer free pickup and delivery.

Improving the quality and care of your garments has and will always their top priority. Not only have they been focused on expansion and having a wider reach within the community, but they have recently undergone a branding refresh. After 40 years of service it was time for a new look and feel. Yes, their is new branding and a new location, but the same great service still exists.
Decisions, Decisions, Decisions - What Will We Do Next
Yesterday I was bursting at the seams. Life couldn't get much better. I had a few meetings and they went so well that I literally couldn't stop smiling and that feeling deep inside was one that I haven't felt in a long time.
I'm at a cross roads and I don't know where to go
It's come to that time of year again, and I am facing my biggest demons - expectations.

For anyone who knows me, they know that I always strive to do my best at no matter what I put my mind to. I rarely take on things where failure may be an option, but this year I have, and I am scared to death.

Putting yourself out there is incredibly hard. It means that you have to be ready and able to accept rejection on so many levels. While I can be hard in business, I am reasonably fragile in life and being "me" can sometimes be hard work.

I wanted so much for myself and for my life. I wanted to make a difference, not only for myself, but for my family and friends and the world at large. I want more time, not just for me, but more time for others who I care about. 

We are all heading towards Christmas, and while we should be celebrating, and I should look back at the years' accomplishments with pride, all I can think about is the things I didn't get time to do. The things that were left on my to do list. 

I have so much on my plate; building an international business, developing two Apps - one that will change my business, and the other that will change a whole industry. I have dedicated of recent a least 40 hours a week to charity, and that is ongoing now for at least the next three years. I never see enough of my family and friends and at night I am just tired. 

I share my highs and lows with myself. If you share it with other's you are "big noting" and I have not been brought up to do that. My dog, couldn't care less, as long as she gets her walks, eats good food and gets as many cuddles as humanly possible.

I share this with you in a raw way because I guess there are other entrepreneurs out there that quite possibly may be feeling the same.

We have hit the end of the year, and we have another in front of us - but are we ready to finish 2015 and start 2016? Are we prepared for what is to come? Have we set goals for 2016 and are we going to actually keep them? Are we all living on a treadmill or is it just me? Can we be better than we are today, without sacrifice?

My world is full of abundance, yet void. There is more to life than work, and there is nothing more important than loved one's and friends. Giving purpose and meaning to life guides us to a better version of ourselves, yet does it drain us of what's left?

I want more than anything to fulfill all my dreams in 2016. I want it all - but I know that that is not at all possible. It never is. You can't have it all - at least, not at the same time.

When I dream for peace and quiet, I secretly hope like hell that life will get a bit rowdy. Can people like me ever be pleased or do we just walk around picking up things as we go and finding that at times we have too much on our hands and need to let go?

My life is seemingly perfect, but is full of imperfection. My dreams are simple, yet they appear complicated and impossible to fulfill. This roll-a-coaster is making me sick, yet if I get off, will I fade into the ground in which I stand?

My cross roads, is not just mine... it's other's too. I am not the only person living this life with decisions to make. My cross roads could end tomorrow if I chose for that to happen or could go down a different path, for the very same reason. We all have choices and it's that time of year that we all start thinking about it.

I know I am.

When your comfort zone is put to the test
The past few weeks I have been tested. I feel as though I am working for someone else again and it's scary. I have had to speak to strangers who are not calling me to talk to me, but I am instead calling them, asking for their help. 
I will no longer be afraid of commitment
I am completely and utterly commitment phobic on every topic. I won't lie it is the truth. 

So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
I don't shy away from disclosing what it is that I am looking for in this life. I am the first one to call out anyone pretending to be happy alone as a single person, because seriously, life is so much better when you have someone in it to share the highs and lows with you.
Who am I? Do you want to know who Mellissah Smith really is? : 1 Mentor
The most amazing thing happened yesterday. I went to a pool party in Atlanta and a guy came up to me very excited at the opportunity to finally meet me. He had never met me before, but had heard things about me. But his real reason for wanting to meet me is that he is a "fan" of my blogs, tweets and really anything I put on social media.

Not the creepy type of fan. The genuine person who appreciates honestly, vulnerability and someone who is fearless in sharing her real life.

So, I thought I might start a few blogs about who I really am.

The mentor

It seems strange to use this word because I feel like I am not old enough or experienced enough to be anyone's mentor, but it just so happens that I am a mentor to a lot of people and that is something I have to take seriously.
Sometimes I am given great topics to write about just because I am out there living life to the fullest. I meet people from all walks of life and am continually exposed to different cultures. This is what I really love about my world.

Yesterday I received an apology, actually two from someone. As I read it and re-read it, I realized that it wasn't an apology, it was just words so that the person could get themselves out of a spot of bother. They didn't care less about the apology, but were probably advised to do so.
I prefer passion over all else particularly when it comes to work. Passion in love - is dangerous and there is ups and downs.

Bad relationships happen. They are inevitable. Particularly when you have been around for a while.

The more passionate you are about a person or anything really, the more it affects you and sends you a little crazier than normal. But mostly, logic comes back into play and you tend to correct whatever it is that went wrong.
If I had a magic ball, I would look deeply into it and think about what I really want to get out of life.

This morning I had breakfast at The Mercer Kitchen in Soho with my friend Kristina Karlsson, you know that phenomenal businesswoman who blows every other Australian businesswoman out of the water.
New year, new beginnings - it's going to be amazing
I had the most amazing gathering of people in Sydney last Friday. Every single second of my birthday party was special and something that I will cherish long after the glow dies down.
It's time to say goodbye
I am saying goodbye to being 41. It's not a sad day, it's one that I am celebrating. Why not? It's been a big year and full of surprises. I have learned more than I expected. My true friends have come out in spades and ensured that they have been there for me for both the good times and a few of the bad times.
Every day do something that will inch you closer to a better tomorrow
I love this quote. I found it on the Goals Journal from Kikki.k and instantly wanted to write about it. It's so true. It's your choice as to whether you go backwards, stand still or go forwards. Every single thing you do in your life will inch you closer to a better tomorrow if you let it.

Things I do to make sure I have a better tomorrow:
One piece of advice that could be game-changing for you
I am not stupid. At least I don't think I am.

I try to listen to what others have to say and when someone gives me advice, I usually take it.

I have these two men in my life that are mentors. They are the two men throughout the world that I hold in the highest business esteem. Yes, the world. Not just Australia, but the world.

Their names are Jack Cowin and Peter Ivany. If you don't know who they are, Google them. It will be well worth your while. They are not your average 'smart cookies', they are briliant businessmen - beyond the brilliance of anyone else I have ever met (and I have met people worth hundreds of billions of dollars and spent quality time with them). I think these two guys are better. 
Perspective is an interesting thing
I've been away now for one week and am completely relaxed and recharged with a half decent tan courtesy of being in the mediterranean. Travelling has always been something that I have loved to do. I travel constantly for work and also for pleasure, usually mixing the two together. To travel is a luxury and a privilege. For the first time in a long while, I am seeing just how amazing my life has been because I have been able to travel and experience so many different cultures and environments, that broaden my perspective on life.
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