A simple conversation can lead to anything. Literally, anything.

Like many entrepreneurs, gravitating to other entrepreneurs or business people is natural. Talking to a Neurosurgeon is not.

"It's not brain surgery" is one of my favorite sayings. The other, "it's not rocket science". It seems quite apt that I find myself in conversation with a neurosurgeon, whose gene pool is only bolstered by the fact his father is a rocket scientist.  Was I intimidated. Hell yes! But how impressed I was to be having such an intriguing and relevant conversation with a neurosurgeon, was only interrupted by moments of wanting to be opportunistic. I had to literally stop myself asking if a sperm donation was a point I could include in the discussion. Now, what single woman wouldn't want to have a child with this gene pool?

Nevertheless, when I pulled myself together, I realized the synergies between business and neurosurgery isn't actually poles apart and much closer than one would think. As a marketer, we have certainly learnt a lot from neuroscience and consumer behaviour, but the outlook of how a surgeon views what they do, was what struck me as being something every entrepreneur can learn from.

Well for starters, if everyone is walking in one direction, turn around and run in the other.

That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.

Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple.

"You're essentially telling a story," the award-winning creative director tells news.com.au.

"So the story should always appeal to its audience, and be delivered in the right tone of voice.

"It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.

"Be the best you can be" campaign by Children of America is being launched on Wednesday officially in the US market, by childcare company, Children of America, tells children and parents that "if you want to run, run as fast as you can. Don't worry if you fall over - just get back up and keep running, running, running."

Children of America hired Australian headquartered marketing agency newcomer, Marketing Eye, to establish the company's social media presence while at the same time inspiring children, parents and even teachers to be the #bestyoucanbe. 

The marketing campaign will run for three months and will entail all facets of the social media mix along with a campaign to encourage people of all ages to inspire other's on how they are being the best they can be.

Most founders and entrepreneurs have their heads stuck so far up their you know what, to actually take the time to truly learn something from the young guns in their offices.

Another grose generalization, but the reality is that too many of the Gen-Xers who have started businesses 5+ years ago, are working their butts off and are not spending the time needed to lessen their loads by giving the young, up-and-coming executives the chance to really make a difference.

Here's my experience. I was sharing a glass of wine with Maikayla Desjardins, a Marketing Executive at Marketing Eye Atlanta yesterday and I asked the question, "why did you leave your job in New York and come and work for me in Atlanta?"

Her first response was: "You sold me on Atlanta as this awesome place to live - but let's face it, it's not quite New York!"

The once applauded "Tiger Mom" has taken a fall from grace in the past few years, receiving criticism from psychologists around the world.

It's a parenting style that is all too familiar for anyone over the age of 40 years, and still exists in some countries that continue to support this method of parenting.

For those who are not familiar, the Tiger Mom has come under scrutiny and criticism, due to her stricter parenting styles and the authoritative voice of the parent. It promotes conformity over creativity and the child does as they are told.

Brian Heather is a serial entrepreneur; young, dynamic, good looking and with a real social conscience. Not only is he in the business of sustainable building, landscaping and water proofing, this 30 year old business man is changing the landscape of green buliding.

It may be a buzz word to many, but let me assure you, being green is more than meets the eye. Brian is a much sought after entrepreneur who has landed himself in the spotlight with his inaugural Ted Talk on June 23 on "The importance of reconnecting our cities to nature".

His business, Solterra Systems, is a fully licensed electrical, landscaping and waterproofing company that focuses on integrating environmental technology into buildings.

This can range from green roofs where you are producing food, to rain screen siding systems that protect the building from the elements with plants. 

As the print media continues to shrink and decline, brand journalism is the buzzword on our industry's lips as content marketing evolves into engaging newsroom-style messaging.

The term "brand journalism" has existed for close to a decade, with Larry Light using the term in 2004. At the time, he was chief marketing officer at McDonald's and claimed that mass marketing no longer worked, introducing brand journalism as a method of recording "what happens to a brand in the world".

I don't know about you, but when I went to school, the coolest kids in the class who were destined for greatness somehow fell short of their schoolyard celebrity status and became, well, um, not as successful as their parents and friends first thought.

I remember all those cool  kids who seemed to have it all at the ripe age of 14, while I sat in the library reading a book because, quite frankly, I wasn't as cool, nor did I win any particular popularity contest to speak of.

Instead, I wrote my weekly debates and hoped that the cool kids' "coolness" would somehow rub off on me and overnight, I could hang onto their coattails too. But that was not to be - instead, I spent every free hour at school secretly hoping that one day I would be cool too.

When was the last time you watched an entire TV program without looking at your phone?

Can't remember? Don't worry, you're not alone. Deloitte’s multigenerational State of the Media Democracy survey polled more than 2000 consumers and found that more than 80 per cent of American consumers are multi-tasking while watching TV. This includes texting, streaming video, social networking and web browsing. And yes, live-tweeting a TV show or movie counts as well.

On top of that, 26 per cent of consumers own a laptop, smartphone and tablet, making them digital omnivores. Tablet ownership alone has jumped by 177 per cent in the past year.

What makes me #happy? The sun shining. My dog giving me a cuddle. Spending time with my family. Children. Winning. Getting sales. Building my company. Walking in the park. Reading a book. Being in love. 

The United Nations was onto something when they declared March 20, as the first International Day of Happiness. Aimed at encouraging countries to "better capture the importance of the pursuit of happiness and well-being in development with a view to guiding their public policies", #happyday has certainly struck a chord.

Our in-house social media expert tweeted feverishly in both Australia and US on consecutive days about #happyday with great results. People from around the globe retweeted, shared and commented. People simply want to be happy.

I asked a few people in our office what makes them happy.