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Where Talent & Hard Work Meet
Some of us grew up with a discernable talent, such as painting or singing, while others simply had to navigate towards a possible strength and exploit it as a career. And by others, I mean me. There’s a stark difference between the two, so which one are you hiring? Let’s take a further look:
The New Small Business Rule That No One is Talking About
Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around the previous restrictions of crowdfunding in the state. 
Get The Most Out Of Your Team By Hiring Another
In an ideal world, it would be great to have a talented team in-house to take care of all of your business processes. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due to the quality of work. We see it with all of our clients, people are spread thin, working on too many projects..so what’s the fallout of this?
What to expect from the future of Marketing
The world of marketing is constantly in a state of expansion. What could be a top trend today could be suddenly be out of date tomorrow. With the digital world improving faster than ever before, it is of fundamental and vital importance for every successful business to keep up with technological change.
14 Podcasts You Won't Want To Miss
Can you believe that we are halfway through 2017 already? Being in sales, I understand August can be a slower month. But I’m a glass half full kind of guy. So I think this month should be used to catch up on some things you’ve been pushing off for the last half of the year. Living in Atlanta definitely has its perks. But, one thing everyone is familiar with is the traffic. So instead of watching the guy in front of me pick his nose all the way from Peachtree to Lenox, I’m going to be learning about history, business, and geeking out on the best podcasts that are out now. 
Does IT Matter To Marketing?
In 2003, Nick Carr wrote an article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was labeled a heretic and blasphemer. It seems we live in a day and age where assumptions about IT run rampant. Ever since a young Intel engineer named Ted Hoff, back in 1968, found a way to put the circuits necessary for computer processing onto a tiny piece of silicon, the business world has dubbed IT as the backbone of commerce. And there’s no doubt that this assertion rings true in many ways since it spurred a series of technological breakthroughs—desktop computers, local and wide area networks, enterprise software, and the Internet. 
Learn To Directly Sell To Your Target Market
Working out of the Atlanta Tech Village, I have ran into loads of companies that are operating off of a shoestring budget with limited capital to spend on marketing efforts. Sometimes, even the thought of using paid advertising makes a small business owner shutter. Mainly because owners aren’t necessarily marketers, and there’s a lot of uncertainty around the return on investment. However, there’s a number of ways that a small business can leverage digital marketing by spending very little and targeting exactly who their customers are. 

Why email campaigns are big money generators
Building relationships with your customers are your companies biggest asset and in any successful business, knowing how to communicate to your audience is fundamental to achieving this.

We live in an intellectually advanced and diverse market that is consistently changing, therefore having an extensive database is essential
The Hashtag Era

The Hashtag Era

Aug 01, 2017 Written by
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC. 

Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter. 
Automation Is King

Automation Is King

Jul 28, 2017 Written by
Why work harder when you can work smarter and faster? Well at Marketing Eye, we spend a sizeable amount of time researching new technologies to help move the dial forward for our clients and ourselves. Let’s look at some examples of technologies that can help automate your processes and save your team time…
Office Personality Quizzes Lead To Better Communication
The other day, our art director shared his results on a recent Glassdoor office personality quiz. Sparking great interest, each of us decided to take the short questionnaire and see what our results were. So what did the results tell us about the dynamics of our office?
Artificial Intelligence, Which Side Are You On?
Perhaps you've seen the recent feud in the news between Mark Zuckerberg and Elon Musk regarding the ongoing debate of Artificial Intelligence. Two of the greatest minds in the tech space going at each other over what should be or shouldn’t be, so what’s all the fuss about? Let’s take a look:
What Atlanta's Pink Trap House Is Doing To The Community
Atlanta is better-known for things like Coca Cola, the Braves, the airport, and Southern cookin’. But did you know Atlanta is also known for Trap music? 

Atlanta based rapper, 2 Chainz, has said in a recent Instagram post that he “Gave my city an unforgettable experience that the whole world took notice to… that will be carved down in history!!”

So can Atlanta actually add a new landmark to its books? 
Creating Messaging That Actually Gets A Response
Do you ever receive messages on LinkedIn that are a mile long with tons of links and generic language that you know was just copied and pasted? 

Of course you have. 
How To Spot A Great Marketing Firm
No matter what business you are in, we all have to deal with the complexities of marketing. So what drives successful marketing? What separates the good marketing teams from the bad ones? In other words, what’s the secret formula to successful marketing? Let’s take a look at at the top three traits of great marketing teams:
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