Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.
When faced with a problem, we often think it may be in fact insurmountable, but the truth of the matter is that no problem cannot be overcome other than perhaps a health issue. For everyone problem we face, a solution is also readily available - it's just seeing the situation clearly, and finding the right solution for the best outcome.
"I am who I am because everything that has happened to me, not in spite of it."
I live in a world where I see my glass as half full, and yet sometimes an obstacle comes my way usually in the form of someone disappointing me, that I end up wondering whether this really is the case. Is my life full of promises or are there things set up to challenge and sometimes break me? I'm sure most people have felt this way at some time or another.
Living life with positive affirmations and caring about people, even if they perhaps don't care about themselves or others, has always been a choice I have made. I am the person who gives money to the homeless person on the side of the street knowing full well that they may buy the wrong things with that money - because I care, that just maybe it will put a smile on their face.
I have given away more money than my net worth would dictate in comparison to those who promote in the media their philanthrophy when they are worth hundreds of millions or even billions. I do this not for recognition, but because I believe that what I have in life is enough and I need for nothing more. Money doesn't define me and anything that revolves around capitalism causes much distaste in my mouth. It isn't what I believe to be a good way to live life.
When a challenge comes my way, I sometimes crumble before I see that it is just a 'thing' and nothing is insurmountable. There are ways around everything, and sometimes its just best to forget about it. Silence can either be a good call or a sign of no respect. When people deserve respect and are good people, whatever challenge is in front of you, you should always sit down with them and have the open, honest conversation.
That should always be the first resort.
When I am personally faced with a challenge, I try to see the forest through the trees:
- Is the challenge really that big?
- Who does the challenge actually affect and what are my obligations to those who are affected by the challenge?
- What are the probable solutions and what is the cost to me personally or financially to fixing the problem?
- What example will I lead by facing the challenge head on?
- Will the challenge be the 'making of me'
- Can I learn from the challenge and can it make me a better person, better boss or better friend?
- Why has this challenge occured and how can I either deal with it better next time, or minimize the chances of it happening again?
- Is it life threatening? If not, does it really matter or can I ignore and move on as it is really someone else's problem?
In general, challenges can be painful or enlightening. They can show us what we are made of, or what makes us crumble, only to get back up and move forward in a way that has better purpose.
Here are 3 reasons why you should not let this happen to your business: