It's a parenting style that is all too familiar for anyone over the age of 40 years, and still exists in some countries that continue to support this method of parenting.
For those who are not familiar, the Tiger Mom has come under scrutiny and criticism, due to her stricter parenting styles and the authoritative voice of the parent. It promotes conformity over creativity and the child does as they are told.
I remember all those cool kids who seemed to have it all at the ripe age of 14, while I sat in the library reading a book because, quite frankly, I wasn't as cool, nor did I win any particular popularity contest to speak of.
Instead, I wrote my weekly debates and hoped that the cool kids' "coolness" would somehow rub off on me and overnight, I could hang onto their coattails too. But that was not to be - instead, I spent every free hour at school secretly hoping that one day I would be cool too.
While we've heard horror stories of other agencies taking advantage of their interns by making them fetch coffees or run personal errands, Marketing Eye invests time in our interns and arms them with requisite knowledge that will help them stand out of the crowd.
Want to nail your own marketing internship, or feeling nervous about starting a new one? Check out our pointers below.
It's Friday... and most of us are in need of a motivational talk. Watch this video by Kid President for a dose of Friday morning inspiration!
But like millions of others, there are many options: shopping online, late night shopping or battling through the crowds in the lead-up to Christmas.
Someone once said to me that they never wanted to be on that list because there are only two outcomes that derive from being placed on this list: 1. Telemarketers will harrass you for the rest of your life. 2. You will go broke.
Jan Cameron, the founder of successful retail chain Kathmandu knows this only too well. She built her business over 20 years to be the most successful retail business in the outdoor adventure space, selling for a reported $247 million and being placed on the Rich 200 list only to be in BRW today with the journalist reporting that she almost certainly won't be there this year. Why? She sold her business and then after a break decided to get back into the game and invested $80 million into Retail Adventures discount group. Not long after, she had to double her investment to keep the chain alive. Plagued with poor management and a bad company culture, the chain was put in Voluntary Administration in October.
"People who cultivate a positive mind-set perform better in the face of a challenge and in every area of your business, you will show improvement if your brain is positive" said Achor at a recent speech to 800 global entrepreneurs.
In fact, sales people who were happy outsell their less positive colleagues by more than 37 per cent and positive people in organisations are not only happier, they perform better and live longer, healthier lives.
We set up a photoshoot, which the young guys in the office instantly became photographers. Everyone was asked 'to act silly' and we all laughed, played around and were back at our desk in half an hour with big smiles on our faces.
It's amazing what small things can do for team spirit.
No matter how much money you make, it cannot save you if you have a terminal illness.
Some months ago, Iris Medical came to us and asked Marketing Eye if we could help educate the market on the importance of preventative health measures. So often business men and women get caught up in every day life and they neglect their health. They may go to the gym a couple of times a week and eat healthily but as we all know, even with these measures, the stress of working and life can add to increasing our chances of illness.
Iris Medical is unique in that it provides men and women with a complete health test. It is advisable to do these tests every single year, to stay on top of your health. By doing them, women may experience early detection of breast cancer for instance and men may find out whether or not they may have a heart attack in the near future or perhaps prostate cancer.
With Kerrianne Kennerly, the latest high profile person to get breast cancer, it's once again very topical.
So, is your engine well-oiled?
As an entrepreneur, I know that I put my health at risk with having an high pressured job. By having these tests that take only 3 hours out of your day, it can mean the difference between good health or perhaps a major disease.
If you care about your health, live in Victoria and/or have senior managers who are in need of a health check, contact Lauren Agati on 03 9420 1720
We are looking for a dynamic, really talented, Marketing Manager who not only can write a strategy, but can implement it with ease. A creative knack to keep our creatives in line would also be super handy, along with a firm understanding of social media, direct marketing, advertising, branding and promotions.